PORTFOLIO

A brand-new online booking experience is required for FlyUX.

 

This was a mandatory project for my UX Design Diploma, awarded by Glasgow Caledonian University.

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The client seeks to launch a new mobile site to rival competitors. 

 

The objective is to deliver a no-nonsense, straight-forward flight-booking experience for maximum conversion.

 

I cycled through the design process which encompassed:

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Research

competitor audit ▪ user survey ▪ usability testing

 

Define

affinity diagram ▪ persona development ▪ user flow

 

Design (Iterations)

workflow sketching ▪ IA design ▪ user flow mapping

 

Prototype

design sketching ▪ low fidelity design

 

Validation

prototype testing ▪ design iterations ▪ reflection

 

Build

High-fidelity prototype ▪ wireframe

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Test

User testing of prototype

Below you will find examples of work carried out for my UX Design Diploma.​

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The made-up client seeks to launch a new flight search mobile site to rival competitors. 

 

The objective is to deliver a no-nonsense, straight-forward flight-booking experience for maximum conversion.