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Website redesign for FIND




FIND is key partner of the World Health Organisation and the global alliance for healthcare diagnostics innovation and access to low and middle income countries.


Due to exponential growth - thanks to Covid - the urgency for diagnostics in LMICs increased and the call for a digital transformation partner was made.


FIND sought help to create a new website that supports the delivery of FIND’s 2021 strategy, with a focus on showcasing the impact of FIND's work, whilst laying a strong foundation for FIND's digital ecosystem as it evolves in the coming years.


Double diamond FIND.png

The double-diamond design approach helps to visual the approach took. It enables broad thinking which eventually converged intoa clear more-fully informed definition of key problems to be solved. The approach was also lean and agile, with continuous iterations - and often, multiple activity streams ran in parralell. Each In aggregate, each activity helped to build a clearer picture of what success might look like.



I led the discovery phase in which the following research activities were undertaken:


Desk immersion; gathering insights on a Miro board. I used Google Analytics, HotJar and information from FIND to create initial insights and a business model canvas. This exercise helped me to understand who FIND are, what they do and why.


Two stakeholder workshops; the first workshop was designed to create a shared vision of success, and the second workshop was designed to review key audiences and shared needs. Both workshops were facilitated using Miro.

10 stakeholder interviews; allowed me to dive deeper into stakeholders' hopes and fears in relation to the project. Due to the subject matter density, I used Dovetail to transcribe interviews and create grouped insights.

An onsite survey which received a 103 responses



Five key themes emerged: 

  1. Content

  2. User experience

  3. Brand

  4. Information architecture and navigation

  5. Technology


Overall stakeholders wanted to see FIND as 'a conduit of information around diagnostics and the go-to partner of choice'

I formally presented the Discovery playback in July 2022 which comprised an overview of research activities, insights synthesised, proto-personas and set of user experience principles which formed the foundations from which the design phase evolved. 

FIND's experience principles:

  1. Let me find information I need, how I need it

  2. Provide me with context (or narrative) and the ability to dig deeper if I want to

  3. Help me understand where I am in my journey

  4. Be transparent

  5. Help me understand the breadth and impact of FIND’s work


Following this, a set of recommendations for design were delivered as means to spark conversation and further feedback.

The project owner and key project stakeholders were genuinely pleased and motivated by what they saw!



The design phase began with redesigning and testing a  robust and user-centred structure for the site and information architecture. This is where things got tricky...!


FIND is a vast site, containing a high volume of specialised content and technical information and so a content audit of the site was undertaken in order to better understand content types. requirements and editorial needs.

This was followed up by a number of working sessions with client, including three iterations of tree-testing using Optimal Sort.

In tandem, components and wireframes for prioritised pages were created. These designs were then superseded by high-fidelity mockups and annotations in preparation for development hand-off.



After many rounds of iteration, with support from the design direction team, FIND signed-off global components and primary pages for development.

At present, site development is inflight and once the site is live, additional testing will be underway and the next  iteration of the site will be released.



Check out my UX contributions in the alpha stage, NHS Hospitals fault reporting application project. ( As at October 2022, the application is running a live pilot).

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