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Experience and qualifications

Experience

Here's a timeline of my experiences and additional context outlining achievements:

OCT 2021 -

TPX IMPACT

UX Lead / Consultant

Balanced numerous projects in a fast-paced agency environment.

 

Recent Agile-led UX activities for public sector and non-profit clients, namely NHS, DHSC, Westminister City Council and FIND include;

  • Qualitative and quantitative research; from desk immersion and site-data ​analysis to the design of surveys/questionnaires and, the facilitation of workshops and usability testing.

  • Delivery of deep-dive audience review workshops helping to inform proto-personas, customer journey maps, user stories and jobs to be done.

  • Presenting recommendations based on synthesis of research and data-driven insights.

  • Redesign of site information architecture to improve findability and site structure by collaborating with stakeholders and iterating feedback from card sorting and tree-testing exercises.

  • Developing taxonomy and defining meta data fields to enable search and filtering.

  • Sketching and wireframing of mobile apps, website pages and components ready for client review and feedback, from low to high-fidelity, using Figma).

  • Delivering ‘to be’ service design maps and a Figma prototype for GDS review.

Reason for leaving: Desire to grow strategic UX Design skills and DevOps in Healthcare and/or Wellbeing sectors.

2019 - 2021

DESIGN BY RESH

UX Consultant

Primarily serving clients in healthcare and wellbeing. Key contracts included:

  • Service Design and UX Design for a fully remote, fully digital family mediation service. (The business was short-listed as Midlands entrepreneurial business of the year 2022).

  • Designing user-centered digital solutions for a women’s health education platform. Developing onboarding user flows.

Reason for leaving: Contracts which came to a natural end.

LATE 2019

PALLADIUM DIGITAL

Associate Consultant

Supporting a new conglomerate of accountancy firms.

  • Delivering business model canvas, 'as is' and 'to be' target operating model recommendations.

Reason for leaving: Short term contract which came to a natural end.

2018 - 2019

OVERSEAS SABBATICAL

Peru - Thailand - India

Slow travel, world-schooling children aged 5 and 7.

2017 - 2018

UNILEVER

Transformation Lead (Global Data-Driven Marketing)

Helping Unilever to grow '1 billion 1 to 1 relationships'.

  • Embedding data-driven strategy across global hair-category brands.

 

  • Leading restructure of information architecture for allthingshair.com.

Reason for leaving: Desire to invest in family, Also Opticall was operable from overseas.

2015 - 2017

PROMEDICA

Marketing Transformation Lead

A VC-led organisation, reporting to the Chief Marketing Officer.

  • Setting marketing roadmap and channel strategies, managing a team and creative, PR, Social and Digital agencies.

Reason for leaving: Desire to pivot into a more strategic role.

LATE 2015

CREATION AGENCY

Social and Digital Strategist

  • Managing a team, executing UK marketing strategy for UK IBM Managed Service Providers (MSPs) and Software As A Service (SAAS) products.

Reason for leaving: Short term contract which came to a natural end.

2010 - 2015

OPTICALL HEALTH

Co-Founder | Product Design Lead | Marketing Strategist 

Co-founded Opticall Health, which provides an NHS-backed mobile opticians service (domiciliary) to the home-counties.

 

  • Spearheading service design to automate operations with a PHP webservice.

 

  • Leading conceptual workshops, gathering research and insights to produce workflows and journey maps, low fidelity designs and wireframes for the dev team.

Reason for leaving: Opticall remains a thriving family business but it was time for a new challenge and time to develop myself further.

2007-2009

BARINGS ASSET MANAGEMENT

Product Marketing Manager

 

Reporting to UK marketing directer. Managed marketing channels and content delivery for 19 open-ended investment funds and ISA’s to private investors. Produced content inline with FSA guidelines.

 

2006 - 2007

JPMORGAN ASSET MANAGEMENT

Marketing Manager

Reporting to UK marketing directer. Managed marketing channels and content delivery for 19 open-ended investment funds and ISA’s to private investors. Produced content inline with FSA guidelines.

2004 - 2006

ALLIANZ GLOBAL INVESTORS

Marketing Executive

Supporting European marketing team to deliver key documents, reports and marketing updates to both private and institutional investors.

2003 - 2004

SUNGARD TRADING & RISK SYSTEMS

Product Marketing Executive

Producing technical pre-sales documentation, RFPs and RFIs for prospects of complex financial technology solutions, translating features into benefits for non-technical stakeholders.

Qualifications

Here's an overview of UX-related qualifications I've attained.

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2018 Professional diploma - User Experience Design 

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2014
Professional diploma - Digital Marketing 

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2002
Bsc (Hons) Computer Science (Systems Analysis and Design) 2.1