Experience and qualifications
Experience
Here's a timeline of my experiences and additional context outlining achievements:
OCT 2021 -
TPX IMPACT
UX Lead / Consultant
Balanced numerous projects in a fast-paced agency environment.
Recent Agile-led UX activities for public sector and non-profit clients, namely NHS, DHSC, Westminister City Council and FIND include;
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Qualitative and quantitative research; from desk immersion and site-data analysis to the design of surveys/questionnaires and, the facilitation of workshops and usability testing.
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Delivery of deep-dive audience review workshops helping to inform proto-personas, customer journey maps, user stories and jobs to be done.
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Presenting recommendations based on synthesis of research and data-driven insights.
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Redesign of site information architecture to improve findability and site structure by collaborating with stakeholders and iterating feedback from card sorting and tree-testing exercises.
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Developing taxonomy and defining meta data fields to enable search and filtering.
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Sketching and wireframing of mobile apps, website pages and components ready for client review and feedback, from low to high-fidelity, using Figma).
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Delivering ‘to be’ service design maps and a Figma prototype for GDS review.
Reason for leaving: Desire to grow strategic UX Design skills and DevOps in Healthcare and/or Wellbeing sectors.
2019 - 2021
DESIGN BY RESH
UX Consultant
Primarily serving clients in healthcare and wellbeing. Key contracts included:
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Service Design and UX Design for a fully remote, fully digital family mediation service. (The business was short-listed as Midlands entrepreneurial business of the year 2022).
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Designing user-centered digital solutions for a women’s health education platform. Developing onboarding user flows.
Reason for leaving: Contracts which came to a natural end.
LATE 2019
PALLADIUM DIGITAL
Associate Consultant
Supporting a new conglomerate of accountancy firms.
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Delivering business model canvas, 'as is' and 'to be' target operating model recommendations.
Reason for leaving: Short term contract which came to a natural end.
2018 - 2019
OVERSEAS SABBATICAL
Peru - Thailand - India
Slow travel, world-schooling children aged 5 and 7.
2017 - 2018
UNILEVER
Transformation Lead (Global Data-Driven Marketing)
Helping Unilever to grow '1 billion 1 to 1 relationships'.
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Embedding data-driven strategy across global hair-category brands.
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Leading restructure of information architecture for allthingshair.com.
Reason for leaving: Desire to invest in family, Also Opticall was operable from overseas.
2015 - 2017
PROMEDICA
Marketing Transformation Lead
A VC-led organisation, reporting to the Chief Marketing Officer.
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Setting marketing roadmap and channel strategies, managing a team and creative, PR, Social and Digital agencies.
Reason for leaving: Desire to pivot into a more strategic role.
LATE 2015
CREATION AGENCY
Social and Digital Strategist
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Managing a team, executing UK marketing strategy for UK IBM Managed Service Providers (MSPs) and Software As A Service (SAAS) products.
Reason for leaving: Short term contract which came to a natural end.
2010 - 2015
OPTICALL HEALTH
Co-Founder | Product Design Lead | Marketing Strategist
Co-founded Opticall Health, which provides an NHS-backed mobile opticians service (domiciliary) to the home-counties.
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Spearheading service design to automate operations with a PHP webservice.
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Leading conceptual workshops, gathering research and insights to produce workflows and journey maps, low fidelity designs and wireframes for the dev team.
Reason for leaving: Opticall remains a thriving family business but it was time for a new challenge and time to develop myself further.
2007-2009
BARINGS ASSET MANAGEMENT
Product Marketing Manager
Reporting to UK marketing directer. Managed marketing channels and content delivery for 19 open-ended investment funds and ISA’s to private investors. Produced content inline with FSA guidelines.
2006 - 2007
JPMORGAN ASSET MANAGEMENT
Marketing Manager
Reporting to UK marketing directer. Managed marketing channels and content delivery for 19 open-ended investment funds and ISA’s to private investors. Produced content inline with FSA guidelines.
2004 - 2006
ALLIANZ GLOBAL INVESTORS
Marketing Executive
Supporting European marketing team to deliver key documents, reports and marketing updates to both private and institutional investors.
2003 - 2004
SUNGARD TRADING & RISK SYSTEMS
Product Marketing Executive
Producing technical pre-sales documentation, RFPs and RFIs for prospects of complex financial technology solutions, translating features into benefits for non-technical stakeholders.
Qualifications
Here's an overview of UX-related qualifications I've attained.
2018 Professional diploma - User Experience Design
2014
Professional diploma - Digital Marketing
2002
Bsc (Hons) Computer Science (Systems Analysis and Design) 2.1